November 23, 2020  |  Virtual Event

E/E Vehicle Architecture Summit Agenda  |  November 23, 2020

*Agenda subject to change

9:00am – 9:20am ET 

3:00pm – 3:20pm CET 

Presentation Part 1: Strategy
Untangling the Wires – How Can OEMs Overcome a History of Piecemeal Software Additions? 

Piecemeal software additions have enabled the development of a vehicle more connected, autonomous and electrified than ever before. This has suited the growing consumer preference for user experience over traditional capabilities. However, the automotive industry must change its approach to in-vehicle software before it becomes convoluted, expensive and an overall burden on the vehicle’s performance. 

How must automakers reshape their internal organizational structure to ensure a coherent focus on software throughout departments? What further developments must take place to achieve real agility in the design cycles of OEMs 

9:20am – 9:30am ET 

3:20pm – 3:30pm CET 

Break

9:30am – 9:50am ET 

3:30pm – 3:50pm CET 

Presentation Part 2: Technology
Untangling the Wires – How Can OEMs Overcome a History of Piecemeal Software Additions?

Piecemeal software additions have enabled the development of a vehicle more connected, autonomous and electrified than ever before. This has suited the growing consumer preference for user experience over traditional capabilities. However, the automotive industry must change its approach to in-vehicle software before it becomes convoluted, expensive and an overall burden on the vehicle’s performance. 

What can traditional automakers learn from emergent OEMs who haven’t been hindered by legacy software implementation? How can automakers revert their processes to achieve adaptability through abstracted hardware with commodity components?  

9:50am – 10:00am ET 

3:50pm – 4:00pm CET 

Break

10:00am – 10:30am ET 

4:00pm – 4:30pm CET 

Panel: Powering an Evolutionary System with Centralized Architectures 

ECUs serve a purpose in controlling the various software systems, enabling the development of connectivity, autonomy and electrification within the vehicle, but far more integration and cross-communication between these units is necessary to achieve optimum feature performance.  

How can centralized architectures and domain controllers enable the next generation of software capabilities within the vehicle? What technological challenges must be overcome in order to rely on centralized control units? How might this effect technology developers and suppliers across the industry?

10:30am – 11:30am ET 

4:30pm – 5:30pm CET 

Lunch & Networking Break Featuring Meet the Speaker Rooms

11:30am – 11:50am ET 

5:30pm – 5:50pm CET 

Presentation: Securing Centralized Architectures 

Where the vehicle is controlled through a central unit, how can automakers identify the cyber-security risks on the DCU of a particular vehicleShould the central unit be compromised, what can be done to limit the risk and protect the safety of passengers?  

What safety and security lessons can be learnt from early software adopters, such as the banking industry?

11:50am – 12:00pm ET 

5:50pm – 6:00pm CET 

Break

12:00pm – 12:20pm ET 

6:00pm – 6:20pm CET 

Presentation: Developing a Vehicle Today for an Audience Tomorrow  

The car as a machine is evolving and vehicles are no longer a one-off product. Consumers are looking for a car with updatability, scalability and post-sale personalization opportunities. How is the architecture of the vehicle changing to allow the vehicle to become software centric? What new players and products are being developed to make the change to a scalable software defined vehicle? What effect will this have on the ownership experience?

12:20pm  12:30pm ET 

6:20pm – 6:30pm CET 

Break

12:30pm – 1:00pm ET 

6:30pm – 7:00pm CET 

Panel: Who Will Be the Winners in the Electronic Architecture Evolution?  

An open discussion on the reshaping of the traditional automotive supply chain in the software era 

What new skills need to be offered to expand the capabilities of an existing portfolio? Will OEMs be the driving force behind the software revolution, or will we see a move to rely on pure-play companies, Tier-1’s and Silicon Valley? How are partnerships and collaborative opportunities likely to develop? Where will your place be in the industry?