November 18-20, 2020 | Hybrid Event

The Electrifying Future of Automotive.

Join us to explore what’s next for electrification!

Electric vehicles have ignited a transformational shift in the automotive industry, heightening competition by encouraging market entry for tech firms and start-ups. Despite the turbulence of 2020, EVs are set to disrupt the marketplace further as we move into 2021.

This three day virtual/hybrid conference hosted by the industry analysts of Wards Intelligence will provide deep-dive presentations on electrification innovations that automakers and suppliers are implementing.

The event attracts OEMs, suppliers, and the financial community, primarily focused on strategy, competitive intelligence, product planning, electrification and fuel economy, and more.

The 2020 edition of FOCUS: Electrification offers more content than ever before, and a variety of consumption formats to choose from. Over three days, November 18-20, you can join us live virtually at the event. For those based in Michigan, and in accordance with state social distancing legislation, attendees can join us for an in-person meet-up at The Townsend Hotel, Birmingham, MI. All our virtual attendees will still be able to participate, as sessions will be live-streamed.

Wards Intelligence is a leading provider of data, forecasts, analysis and consulting to the automotive industry. Wards Intelligence FOCUS events combine insights from Wards Intelligence analysts with presentations from industry experts from OEMs, suppliers, technology and industry observers.

Registration Opening Soon!

Work for an OEM? Contact us for a discounted rate!

Interested in Sponsorship Opportunities?


Topics to be discussed include:

  • Overcoming the COVID-19 Setbacks
  • New Brands for New Products – How OEM’s are Branching into Electrification
  • Technological Developments Through Next Generation Power Electronics
  • Ensuring the Safety of Lithium-Ion
  • Will Regulation Be a Help or Hinderance to EV Adoption?
  • Overcoming Range Anxiety to Drive EV’s Mainstream





FOCUS: Electrification 2020 Survey Results

In May 2020 the Informa Tech Automotive Group set out to uncover the state of the electric vehicle market in North America. From potential regulation changes to COVID-19 uncertainties to supply chain transformations, the market has experienced a turbulent year. We’ve compacted our survey findings into a summary to help you best prepare for the year ahead.
electrification ebook wards