
Battle for the Dashboard and Data: The Future of Connected Infotainment
This new Wards Intelligence report focuses on connected infotainment and the increasing importance of data monetization supported by cloud-based automotive features – analysing OEMs’ current connected infotainment and user interface strategies, their challenges and position in this quickly evolving market.
ADDRESSED IN THIS REPORT:
• An overview of connected infotainment
• How connectivity has dramatically changed automotive infotainment
• Connected infotainment trends and why they are important
• Monetization of data as the end goal for stakeholders in this space
• How OEMs are positioned to monetize connected infotainment data relative to technology companies and others
• Which automakers are leading the development intuitive, cost-effective connected infotainment technology
OF SPECIAL INTEREST TO:
Automakers, suppliers and market analysts seeking insight into how each OEM is positioned today and for the future in terms of developing and monetizing connected infotainment technology, including:
• Anyone involved in connected infotainment planning and product development
• Automotive technology and connected content market analysts
• Policymakers involved in regulating vehicle development and connected infotainment
• Product planners, strategic marketers and investors in automotive vehicles and technology
• Those with a stake in the data monetization of connected infotainment
OVERVIEW:
Wards Intelligence is a leader in coverage of automotive user experience (UX) and with this report adds a comprehensive overview of the current connected infotainment market.
Wards Intelligence Senior Industry Analyst, Mobility and report author Doug Newcomb provides in-depth analysis on each automaker’s connected infotainment strategy and how well they’re positioned to take advantage of the potentially lucrative market.
HIGHLIGHTS:
“The Battle for the Dashboard” provides insights into the state of connected infotainment technology and trends in the U.S. and global markets.
• Competitive insight into OEM positioning in the market
• Analysis of the varied OEM strategies to develop and market connected infotainment products and services
• Changes in vehicle architectures and software strategies now and into the future.
• Industry survey results about the current state and future potential of connected infotainment technology and priorities for OEMs
• Q&As with top executives from a cross-section of the connected infotainment industry
• Extensive data on U.S. factory installed equipment of key connectivity technologies
TABLE OF CONTENTS
I. OVERVIEW
- CHANGING FACE OF AUTOMOTIVE INFOTAINMENT
- BATTLE BEHIND THE DASHBOARD
- OEM TECHNOLOGY HURDES
- INFOTAINMENT IN AN AUTOMATED-DRIVING FUTURE
- GRADING THE OEMs
II. TECHNOLOGY
- DEFINITION OF INFOTAINMENT
- THE SMARTPHONE EFFECT
- CONNECTIVITY
- Three Paths to Connectivity
- Interface Issues
- Apple CarPlay and Android Auto
- DATA
- “Hand’s Off”
- Leveraging Connected Car Data
- VOICE ASSISTANTS
- CYBERSECURITY
- OVER-THE-AIR SOFTWARE UPDATES
- OPEN-SOURCE SOFTWARE
- SUPPLIERS
- Traditional
- Nontraditional
- Much Will Change
III. AUTOMAKERS
- BMW
- DAIMLER
- FIAT CHRYSLER
- FORD
- GENERAL MOTORS
- HONDA
- HYUNDAI-KIA
- JAGUAR LAND ROVER
- MAZDA
- MITSUBISHI
- NISSAN
- SUBARU
- TESLA
- TOYOTA/LEXUS
- VOLKSWAGEN
- VOLVO
IV. Q&As
- Philip Ventimiglia, Product Manager,
Bosch Car Multimedia North America - Ted Cardenas, Vice President of Marketing,
Car Electronics Division, Pioneer Electronics - Andrew Poliak, VP Product Planning, Strategy and Innovation, Panasonic Automotive Systems America
- Gani Nayak, Senior VP, Connected Car Division, Harman International
V. APPENDIX
- Wards Intelligence 2018 Connectivity Study, Survey Results
- Wards Intelligence Factory Installed Equipment Data
- Total LV Rates
- % By Segment
- MY 2018 Segments
- MY 2017 Segments
- MY 2016 Segments
- MY 2015 Segments
- By Brand & Company
- MY 2018 Brand & Company
- MY 2017 Brand & Company
- MY 2016 Brand & Company
- MY 2015 Brand & Company
- By Vehicle Type
- ’18 Model Year U.S. Cars
- ’18 Model Year U.S. Light Trucks
- ’17 Model Year U.S. Cars
- ’17 Model Year U.S. Light Trucks
Order The Future of Connected Infotainment report now!
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contact WardsIntelligence@Informa.com.