Battle for the Dashboard and Data: The Future of Connected Infotainment

This Wards Intelligence report focuses on connected infotainment and the increasing importance of data monetization supported by cloud-based automotive features – analyzing OEMs’ current connected infotainment and user interface strategies, their challenges and position in this quickly evolving market.

ADDRESSED IN THIS REPORT:

• An overview of connected infotainment
• How connectivity has dramatically changed automotive infotainment
• Connected infotainment trends and why they are important
• Monetization of data as the end goal for stakeholders in this space
• How OEMs are positioned to monetize connected infotainment data relative to technology companies and others
• Which automakers are leading the development intuitive, cost-effective connected infotainment technology

OF SPECIAL INTEREST TO:

Automakers, suppliers and market analysts seeking insight into how each OEM is positioned today and for the future in terms of developing and monetizing connected infotainment technology, including:
• Anyone involved in connected infotainment planning and product development
• Automotive technology and connected content market analysts
• Policymakers involved in regulating vehicle development and connected infotainment
• Product planners, strategic marketers and investors in automotive vehicles and technology
• Those with a stake in the data monetization of connected infotainment

REPORT PRICE:
Single-user: $2,250  £1,730
Enterprise: $5,425  £4,170

OVERVIEW:

Wards Intelligence is a leader in coverage of automotive user experience (UX) and with this report adds a comprehensive overview of the current connected infotainment market.

Wards Intelligence Senior Industry Analyst, Mobility and report author Doug Newcomb provides in-depth analysis on each automaker’s connected infotainment strategy and how well they’re positioned to take advantage of the potentially lucrative market.

HIGHLIGHTS:

“The Battle for the Dashboard” provides insights into the state of connected infotainment technology and trends in the U.S. and global markets.

• Competitive insight into OEM positioning in the market
• Analysis of the varied OEM strategies to develop and market connected infotainment products and services
• Changes in vehicle architectures and software strategies now and into the future.
• Industry survey results about the current state and future potential of connected infotainment technology and priorities for OEMs
• Q&As with top executives from a cross-section of the connected infotainment industry
• Extensive data on U.S. factory installed equipment of key connectivity technologies


TABLE OF CONTENTS


I. OVERVIEW 

  • CHANGING FACE OF AUTOMOTIVE INFOTAINMENT
  • BATTLE BEHIND THE DASHBOARD
  • OEM TECHNOLOGY HURDES
  • INFOTAINMENT IN AN AUTOMATED-DRIVING FUTURE
  • GRADING THE OEMs

II. TECHNOLOGY 

  • DEFINITION OF INFOTAINMENT
  • THE SMARTPHONE EFFECT
  • CONNECTIVITY
    • Three Paths to Connectivity
    • Interface Issues
    • Apple CarPlay and Android Auto
  • DATA
    • “Hand’s Off”
    • Leveraging Connected Car Data
  • VOICE ASSISTANTS
  • CYBERSECURITY
  • OVER-THE-AIR SOFTWARE UPDATES
  • OPEN-SOURCE SOFTWARE
  • SUPPLIERS
    • Traditional
    • Nontraditional
    • Much Will Change

III. AUTOMAKERS 

  • BMW
  • DAIMLER
  • FIAT CHRYSLER
  • FORD
  • GENERAL MOTORS
  • HONDA
  • HYUNDAI-KIA
  • JAGUAR LAND ROVER
  • MAZDA
  • MITSUBISHI
  • NISSAN
  • SUBARU
  • TESLA
  • TOYOTA/LEXUS
  • VOLKSWAGEN
  • VOLVO

IV. Q&As

  • Philip Ventimiglia, Product Manager,
    Bosch Car Multimedia North America
  • Ted Cardenas, Vice President of Marketing,
    Car Electronics Division, Pioneer Electronics
  • Andrew Poliak, VP Product Planning, Strategy and Innovation, Panasonic Automotive Systems America
  • Gani Nayak, Senior VP, Connected Car Division, Harman International

V. APPENDIX

  • Wards Intelligence 2018 Connectivity Study, Survey Results
  • Wards Intelligence Factory Installed Equipment Data
    • Total LV Rates
    • % By Segment
      • MY 2018 Segments
      • MY 2017 Segments
      • MY 2016 Segments
      • MY 2015 Segments
    • By Brand & Company
      • MY 2018 Brand & Company
      • MY 2017 Brand & Company
      • MY 2016 Brand & Company
      • MY 2015 Brand & Company
    • By Vehicle Type
      • ’18 Model Year U.S. Cars
      • ’18 Model Year U.S. Light Trucks
      • ’17 Model Year U.S. Cars
      • ’17 Model Year U.S. Light Trucks

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contact  WardsIntelligence@Informa.com.