Save $100 – Early Registration Deadline Extended to April 1!
October 4, 2016 | Suburban Collection Showplace | Novi, Michigan















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WardsAuto UX – User Experience
This day-long conference will feature keynote speeches from top thinkers inside and outside the auto industry. Attendees will participate in their choice of multiple panel discussions on topics ranging from connectivity to autonomous driving to security.

2016 Keynote Speakers Announced



Andrew Smith
Executive Director of Design Global Cadillac

Jane Smith
Vice President of Interior Design, General Motors
We’re excited to host keynotes by two renown designers who have helped lead the vision for interiors at their respective OEMs. GM’s Andrew Smith and Volvo’s Robin Page will each deliver keynotes on the design direction for their upcoming vehicles. Andrew Smith’s 20-year international career with General Motors has involved the leadership of interior, exterior and advanced design programs, global architecture development and concept car creation on three continents. Prior to joining Volvo in 2013, Robin Page was head of interior design at Bentley Motors since 2001. Bentley interior designs he was responsible for include the Continental and Mulsanne ranges, as well as the interior design for the State Limousine of British Queen Elizabeth II.
2016 Wards 10 Best User Experiences

All Conference attendees are invited to join us for the Wards 10 Best User Experiences luncheon and awards ceremony, when we’ll call design leaders from the winning automakers to the stage to accept their honors. The winning vehicles will be on display in the ballroom for you to climb inside and see why our judges determined them to be the best the industry is offering in 2016.
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